Project Ludwig
Project Ludwig was an interactive event where the audience collectively programmed their own classical music performance, selecting from an array of movements from Beethoven’s Opus 18 works to be performed by the Australian String Quartet. Each performance culminated in a unique, one-night-only Beethoven quartet experience.
Prior to the performance, audience members had 30 minutes in the foyer to vote for which four movements would be played that evening. Cards of ‘sheet music’ – each describing a movement option and its mood, and each fitted with hidden Near Field Communication (NFC) tags – were laid out for audience members to explore their options.
To vote, people placed their chosen sheet music on magical music stands, which triggered a violin to play excerpts of their selections.