We acknowledge the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
Searching for the Wizard of Oz is an AR scavenger hunt that takes place across the inner city streets of Adelaide.
Searching for the Wizard
of Oz
Searching for the Wizard of Oz is an AR scavenger hunt that takes place across the inner city streets of Adelaide.
When they find them, they hold their phone up to ‘scan’ them and the phone screen brings the poster to life, telling a piece of the iconic story using beautiful 2D animation by Chris Edser.
When users have found all six posters they are given
the location of
the Wizard.
The Wizard is a final dramatic animation
revealed behind a miniature curtain.
Searching for the Wizard of Oz (SWO) was commissioned by City of Adelaide as part of ‘Adelaide Unleashed’, a series of activations designed to help recover from the effects of the pandemic by bringing more foot traffic into the CBD.
SWO was highly successful, bringing in a total of 2,747 people and generating 674.55 hours of people walking through the city that otherwise wouldn’t have had a reason to come.