Suwappu – Augmented reality toys for big kids - Sandpit

Suwappu – Augmented reality toys for big kids

Inspiration / 12 January 2016

BERG London and Dentsu have collaborated to prototype Suwappu – an augmented reality toy we reckon is pretty cool. Suwappu is a set of reconfigurable characters – atuna, a fox, a badger and a deer (you can follow them each on Twitter). With an accompanying app, the characters come to life to tell (slightly creepy) dynamic holographic stories via objected recognition and AR. You can swap the characters’ pants to affect their mood too! We think there’s really exciting opportunities here for the future of storytelling for an intimate, adult audience. Can’t wait to see where these little guys end up – and where BERG will take their exciting new BERG Cloud platform for connected devices.


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