Penguin Books Australia "Dial-A-Story" on Ad Land TV - Sandpit

Penguin Books Australia “Dial-A-Story” on Ad Land TV

Press / 23 July 2013

Sandpit came up with a cool way for Australians to get closer to their favorite authors in an interactive way. Dial-A-Story is exactly as it sounds.
Special Penguin Phones were placed in various locations around Australia, starting in Melbourne. Literature fans could dial one of five authors--John Safran, Jamie Durie, Graeme Base, Father Bob Maguire or Maggie Beer-- and hear an intimate personal story from them.

The listeners were then asked to leave a story of their own. These stories were then collected at the Dial-A-Story website for all to enjoy.

Continue reading on Ad Land TV

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