Penguin Books Australia "Dial-A-Story" on Ad Land TV - Sandpit

Penguin Books Australia “Dial-A-Story” on Ad Land TV

Press / 23 July 2013

Sandpit came up with a cool way for Australians to get closer to their favorite authors in an interactive way. Dial-A-Story is exactly as it sounds.
Special Penguin Phones were placed in various locations around Australia, starting in Melbourne. Literature fans could dial one of five authors--John Safran, Jamie Durie, Graeme Base, Father Bob Maguire or Maggie Beer-- and hear an intimate personal story from them.

The listeners were then asked to leave a story of their own. These stories were then collected at the Dial-A-Story website for all to enjoy.

Continue reading on Ad Land TV


Let us show you
what makes us tick.

Join our private email list and receive regular updates on what we're working on, what's inspiring us, and who's saying what.

We promise you'll enjoy it spam free.