Wonderland - Sandpit

ACMI
Wonderland

THE BRIEF..........................

To create an interactive experience for visitors exploring the Wonderland exhibition at ACMI. 

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THE PROJECT.........................

Sandpit collaborated with Australian Centre for the Moving Image (ACMI) on their new internationally touring Wonderland exhibition.

The well-loved, familiar tale of nonsense and fantasy serves as a vehicle for the evolution of film, and how film has shaped Alice in Wonderland’s retellings over the decades, with an emphasis on cinematic CGI and special effects.

Near Field Communication (NFC) technology allow visitors to interact spatially with the exhibition around them, provided in the form of a map. The book allows visitors to trigger interactions and responses as they navigate through the space.

One of four maps are given to different visitor types, each personifying a archetypal character of from the Wonderland cast. Each kind of map offers visitor types an entirely unique version of the experience – triggering different video, audio and interactive content.

At the end of the experience the visitor can use a unique identifier on their map to log into a website to discover rich content post experience.

Photography by Anne Moffat & Phoebe Powell 

THE TECHNOLOGY..........................

Near Field Communication (NFC) & Custom hardware 

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WHAT'S BEEN SAID..........................

"The magic of Sandpit's Lost Map of Wonderland is how it takes a paper map and imbues it with a digital layer that unlocks secrets and engages the audience with a deeper dive into the Wonderland exhibition - during and after they visit. I love the use of analogue and digital - and this inventiveness and reward for curiousity beautifully and delicately extends the themes explored not only throughout the exhibition design but within the source text itself - Alice in Wonderland."

Katrina SedgwickDirector & CEO
Australian Centre for the Moving Image

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Would you like to know how we could collaborate?

Send us a message and we’ll be in touch.

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