Sour Times - Sandpit

SUMMERSALT FESTIVAL + TELSTRA
Sour Times

THE BRIEF..........................

To activate the Southbank precinct and draw foot traffic to drive engagement with the Summersalt Festival's venues and events.

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THE PROJECT..........................

Adventurers on this interactive experience take an irreverent journey through the Melbourne’s inaugural SummerSalt Outdoor Arts Festival with location-aware iBeacon technology, which interacts with a street-art adorned path illustrated by Nick Lewis.

Users attempt to follow the misadventures of one of three different characters as they retrace their steps taken on an evening of misperceptions and mix ups that they’d rather forget. Digital traces of the characters’ previous night will combine with real world clues in a multi-sensory trip through the streets of Melbourne.

Participants discover fragments of audio, animation and text, intercept phone calls, watch animated reconstructions and see the IRL results of run-ins their ‘suspects’ had the night before via your smartphones in this hilarious mishap-filled adventure.

Users were able to download the app after making a phone call to one of the characters they choose to follow. They were then sent a personalised text message from the characters, inviting them to download the app.

THE TECHNOLOGY..........................

iBeacons, location-aware iOS and Android apps.

Photos by Daniel Johnson

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WHAT'S BEEN SAID..........................

“At Telstra, we are always keen to support projects which innovate with technology and which encourage people to play, participate and share, particularly in the Arts space. It was an absolute delight to work with Sandpit and the SummerSalt Festival crew on Sour Times. We hope audiences love it as much as we do!”

Nicola Reeves, Group Manager, Creative Partnerships
Telstra

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Would you like to know how we could collaborate?

Send us a message and we’ll be in touch.

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