My 52 Tuesdays - Sandpit

Closer Productions
My 52 Tuesdays

THE BRIEF..........................

Interactive photo booth and smartphone application.

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THE PROJECT..........................

Sandpit collaborated with Closer Productions to create an extension project for their feature film 52 Tuesdays. Filmed over the course of a year, once a week, every week – only on Tuesdays – these unique filmmaking rules bring a rare authenticity to this emotionally charged story of desire, responsibility and transformation.

Sandpit designed the My 52 Tuesdays experience to allow a diverse audience to connect to the universal themes of the film (and the way the film was made) through their own lives. An interactive photo booth tours with the film to festivals and events.

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The booth asks each person a question, and invites them to write their response and have their photo taken holding it. This image is printed by the booth, but also emailed to them.

The photo booth connects to a mobile application (on iOS and Android) which poses the user a question every Tuesday for the next year. The photographed responses can be kept private, or shared within the community of the app, or on Facebook and Twitter.

THE TECHNOLOGY..........................

iOS and Android application.

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WHAT'S BEEN SAID..........................

“My 52 Tuesdays is an exciting project in that it offers people a chance to “tune into” their lives for one moment each week and consider how they live and interact with those around them.”

Sophie Hyde, Director
52 Tuesdays

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Would you like to know how we could collaborate?

Send us a message and we’ll be in touch.

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Tell us about your new project or just say hello.