I, Animal - Sandpit

Melbourne Zoo
I, Animal

THE BRIEF..........................

To create a transformative visitor experience for a 20-40yo market segment, meaningfully engaging them to the conversation agendas of the Zoo.

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THE PROJECT..........................

Sandpit created I, Animal – part interactive digital tour, part theatrical experience, and part animal encounter at Melbourne Zoo.

I, Animal uses ground-breaking technology to take audiences on a remarkable and surprisingly emotive journey through the interior of Melbourne Zoo at night. Participants interact with a device called ‘Zoe’ – speaking directly to it, selecting an illustration, or drawing an image with their fingers.

Later they can be emailed a record of their experience, revealing the particular pathway they travelled on, and those still remaining to be unlocked. It also creates a personalised, hand-drawn artwork rendered from their own interaction with the device.

Over 70% of visitors choose to leave their email address, providing an exceptional platform for the Melbourne Zoo to expand its demographic and continue meaningful conversations with participants into the future.

THE TECHNOLOGY..........................

Customised iPod Touch, Sennheiser headsets, custom back-end and iOS application.

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WHAT'S BEEN SAID..........................

“I, Animal has been a resoundingly successful experiment for Melbourne Zoo – together we have created a unique, immersive experience for adult audiences that allows them to meaningfully connect with the animals at Melbourne Zoo and reflect on their place in the natural world.”

Katie Pahlow, Director, Visitor & Community Development
Zoos Victoria

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Would you like to know how we could collaborate?

Send us a message and we’ll be in touch.

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