Penguin Books and Fed Square tap the next big thing in experiential marketing: booths - Sandpit

Penguin Books and Fed Square tap the next big thing in experiential marketing: booths

Press / 3 July 2014

An old-school phone booth in Melbourne’s Docklands new Library at the Dock invites visitors to pick up the phone and hear a story from their favourite author, then share one of their own to be recorded.

‘Dial-a-Story’ is a collaboration between Penguin and creative technology agency Sandpit.

Participants pick up the phone and listen to a never-before-heard personal story from the life of one of five authors – TV personality John Safran, celebrity gardener Jamie Durie, children’s book author Graeme Base, celebrity chef Maggie Beer or radio personality Father Bob Maguire.

The authors then invite the participant to leave their own message. Those who do so receive a unique ticket with an ID and URL to share their story via Facebook or Twitter.

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